Welcome to STORE 242!
We’re an independently owned and operated boutique located in Los
Angeles, California. We offer a wide variety of goods ranging from our
exclusive lines CYMI and LMC, to curated designer and vintage items, and
merchandise from PharcydeTV appearances.
STORE242 was founded in 2017 as a brick and mortar destination showcasing
our love for fashion and music. While searching for a place to record and
produce PharcydeTV, we stumbled upon the perfect location to combine these
passions together. We feature quality clothing and jewelry, as well as host
pop-ups featuring various DJs and artists.
STORE242 is named after a number that has always presented itself at
significant points in our lives. When the three digits are added together they
equal 8, symbolizing infinity and also prosperity in Chinese culture–we hope to
cultivate the same energy within STORE242 and to share it with everyone who
walks in.
LISA
Lisa Chin
realized her love for fashion when she was in junior high. Back in the day,
she’d attend the monthly sample sales in the LA Garment District, while
visiting her aunt who ran Milli’s Handbag and Shoe Store off the main corner of
the LA Marts. After attending FIDM, she began her career in fashion and has
spent the last 24 years designing, selling, styling and curating clothing and
jewelry.
STORE242
displays Lisa’s diverse taste in fashion from one of kind vintage pieces to
more contemporary styles for women. She curates every item to ensure that each
piece is relevant to current trends, affordable at each price point, and the
perfect fit.
ROMYE
Romye
Robinson, known professionally as Bootie Brown from The Pharcyde, is an
American rapper, singer, and entrepreneur. Romye’s affiliation with The
Pharcyde paved the way for STORE242 and PharcydeTV–a one-stop-shop for Pharcyde
fans and curious shoppers. In addition, Romye, along with his partner, have ran
their own printing facility for over 15 years.
STORE242 isn’t
oversaturated with Pharcyde merchandise, rather it’s an ode to their LA roots
and love for art as a whole. You’ll find the perfect blend of nostalgic and
modern pieces exclusive to this store.