Welcome to STORE242!
We’re an independently owned and operated boutique located in Los Angeles, California. We offer a wide variety of goods ranging from our exclusive lines CYMI and LMC, to curated designer and vintage items, and merchandise from PharcydeTV appearances.
STORE242 was founded in 2017 as a brick and mortar destination showcasing our love for fashion and music. While searching for a place to record and produce PharcydeTV, we stumbled upon the perfect location to combine these passions together. We feature quality clothing and jewelry, as well as host pop-ups featuring various DJs and artists.
STORE242 is named after a number that has always presented itself at significant points in our lives. When the three digits are added together they equal 8, symbolizing infinity and also prosperity in Chinese culture–we hope to cultivate the same energy within STORE242 and to share it with everyone who walks in.